Graduate Certificate in Business Analytics
Data is potential
And that data is accumulating. It's on the cloud, on your servers, in your data warehouse, on your laptop. Never before has data been so abundant, so accessible, yet so underutilized.
How does this translate to your career? Job security. There are more jobs that require these skills than people to fill them—not just in Iowa, but also regionally and globally.
That's where we come in.
Our five-course Business Analytics Certificate helps you make sense of your data, however big or small. The program is delivered by University of Iowa's world-class faculty and nationally ranked business school. It's designed for all professionals—regardless of your role, title, or industry—with a focus on impacting business decisions.
Our teaching philosophy
What separates analytics from business analytics is understanding how data can create value. The course work approaches big data by asking three questions:
Why did I lose customers? Why did our yield change?
What will happen?
Who is most likely to contribute to my campaign?
What do I do about it?
How can I use data to target new customers?