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Managing Customers, Products & Brands

Choosing the Managing Customers, Products, and Brands track puts you on the road to becoming a global marketing leader in brand, product, category, customer, or general marketing management careers. More details about career paths can be found in the Marketing Career Academy section.

Required Academy Courses

The Managing Customers, Products, and Brands track carries a specific plan of study with its own carefully selected marketing curriculum. Marketing Career Academy students take the following courses:

Strategic Brand Positioning
Applied Marketing Research
Product & Pricing Decisions
Applied Marketing (Field Studies in Marketing)

Electives

For a better big-picture view of business, you'll choose eight electives from other areas in the School of Management. Students must choose their eight courses from the following elective areas.

1) Two Marketing Academy electives

2) One Marketing Academy or pre-approved non-marketing elective

3) Five MBA electives

Recommended non-marketing electives that can be used to meet requirement #2 include:

Advanced Analytics
Strategic Cost Analysis
Dynamics of Negotiations
Strategic Business Consulting (as 2nd year team lead)
Global Supply Chain Management
Strategic Management of Change

You can find a full list of School of Management courses and their descriptions on our Electives page.

You can also download a PDF of the Managing Customers, Products, and Brands plan of study.

Plan of Study

Year 1
Impact Week Orientation
Fall (16 s.h.)			Spring (17 s.h.)
8 weeks	8 weeks		8 weeks	8 weeks
Marketing Management	Management in Organizations	Winter Break	Strategic Business Consulting
Business Analytics	Operations Management
Corporate Financial Reporting	Managerial Finance		Strategic Brand Positioning	Strategic Management and Policy
	Corporate Communications		Applied Marketing Research	Elective
Leadership, Ethics & Professionalism			Leadership, Ethics & Professionalism
Year 2
Fall (17 s.h.)		Winter	Spring (18 s.h.)
8 weeks	8 weeks		8 weeks	8 weeks
International Economic Environment of the Firm	Elective	Global Learning Opportunity (optional)	Business Integration	Elective
Product & Pricing Decisions	Elective		Elective	Elective
Applied Marketing (Field Studies in Marketing)			Elective	Elective
Leadership, Ethics & Professionalism			Leadership, Ethics & Professionalism

Career Academy Course Core Course Elective Course