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Managing Customers, Products & Brands
Choosing the Managing Customers, Products, and Brands track puts you on the road to becoming a global marketing leader in brand, product, category, customer, or general marketing management careers. More details about career paths can be found in the Marketing Career Academy section.
Required Academy Courses
The Managing Customers, Products, and Brands track carries a specific plan of study with its own carefully selected marketing curriculum. Marketing Career Academy students take the following courses:
- Strategic Brand Positioning
- Applied Marketing Research
- Product & Pricing Decisions
- Applied Marketing (Field Studies in Marketing)
For a better big-picture view of business, you'll choose ten electives from areas in the School of Management. Students must choose their ten courses from the following elective areas.
1) Two Marketing Academy electives
2) Eight MBA electives
Recommended non-marketing electives that can be used to meet requirement #2 include:
- Advanced Analytics
- Strategic Cost Analysis
- Dynamics of Negotiations
- Strategic Business Consulting (as 2nd year team lead)
- Supply Chain Analytics
You can find a full list of School of Management courses and their descriptions on our Electives page.