Managing Customers, Products & Brands

Choosing the Managing Customers, Products, and Brands track puts you on the road to becoming a global marketing leader in brand, product, category, customer, or general marketing management careers. More details about career paths can be found in the Marketing Career Academy section.

Required Academy Courses

The Managing Customers, Products, and Brands track carries a specific plan of study with its own carefully selected marketing curriculum. Marketing Career Academy students take the following courses:


For a better big-picture view of business, you'll choose ten electives from areas in the School of Management. Students must choose their ten courses from the following elective areas.

1) Two Marketing Academy electives

2) Eight MBA electives

Recommended non-marketing electives that can be used to meet requirement #2 include:

You can find a full list of School of Management courses and their descriptions on our Electives page.