Academics

Managing Customers, Products & Brands

Choosing the Managing Customers, Products, and Brands track puts you on the road to becoming a global marketing leader in brand, product, category, customer, or general marketing management careers. More details about career paths can be found in the Marketing Career Academy section.

Required Academy Courses

The Managing Customers, Products, and Brands track carries a specific plan of study with its own carefully selected marketing curriculum. Marketing Career Academy students take the following courses:

Electives

For a better big-picture view of business, you'll choose seven electives from other areas in the School of Management. Students must choose their seven courses from the following elective areas.

1) Two Marketing Academy electives

2) One Marketing Academy or pre-approved non-marketing elective

3) Four MBA electives

Recommended non-marketing electives that can be used to meet requirement #2 include:

You can find a full list of School of Management courses and their descriptions on our Electives page.

You can also download a PDF of the Managing Customers, Products, and Brands plan of study.

Plan of Study

Year 1
Fall
(16 s.h.)
Winter Spring
(16 s.h.)
8 weeks 8 weeks   8 weeks 8 weeks
Marketing
Management
(2)
Management in
Organizations
(2)
Winter Break Strategic Business Consulting (3)
Business Analytics(2) Operations
Management
(2)
Strategic Brand Positioning (3) Leadership (1)
Corporate Financial
Reporting
(2)
Managerial
Finance
(2)
Strategic Management and Policy (2)
Corporate Communications (2) Applied Marketing Research (3) Elective (3)
Business Acumen and Career Development (2) Business Acumen and Career Development (1)

Year 2
Fall
(17 s.h.)
Winter
(3 s.h.)
Spring
(15 s.h.)
8 weeks 8 weeks   8 weeks 8 weeks
International Economic Environment of the Firm (2) Elective (3) Global Learning Opportunity (3) Business Integration (2) Elective (3)
Field Studies in Marketing (3) Elective (3) Elective (3)
Product & Pricing Decisions (3) Elective (3) Elective (3)
Ethics and the Law (2) Business Acumen and Careeer Development (1)
Business Acumen and Careeer Development (1)

 

Career Academy Course Core Course Elective Course

Total Semester Hours: 67