Academics
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Managing Customers, Products & Brands

Choosing the Managing Customers, Products, and Brands track puts you on the road to becoming a global marketing leader in brand, product, category, customer, or general marketing management careers. More details about career paths can be found in the Marketing Career Academy section.

Required Academy Courses

The Managing Customers, Products, and Brands track carries a specific plan of study with its own carefully selected marketing curriculum. Marketing Career Academy students take the following courses:

Electives

For a better big-picture view of business, you'll choose four electives from other areas in the School of Management. You can find a full list of School of Management courses and their descriptions on our Electives page.

Plan of Study

Year 1
Impact Week Orientation
Fall Winter Spring
8 weeks 8 weeks   8 weeks 8 weeks
Management in
Organizations		 Marketing
Management		 International
Economic
Environment of
the Firm		 Strategic Business Consulting
Data &
Decisions		 Operations
Management
Corporate Financial
Reporting		 Managerial
Finance		 Strategic Brand Positioning Elective
Corporate Communications Seminar
in Project
Management		 Applied Market Research Marketing Analytics
Leadership, Ethics & Professionalism Leadership, Ethics & Professionalism
 
Year 2
Summer Internship
Fall Winter Spring
8 weeks 8 weeks   8 weeks 8 weeks
Global Business
Strategy		 Business
Integration		 International
Immersion
(optional)		 Managing Communications & Promotions Managing Distribution
Product & Pricing Customer Analysis Elective Elective
Applied Marketing (Field Studies) Elective
Leadership, Ethics & Professionalism Leadership, Ethics & Professionalism

 

Career Academy Course Elective Course