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Tippie student Matt Hareldson introduces an executive speaker from Meredith Corporation at the 2010 GMA Marketing Forum
Integrity

Exploring the Digital Revolution

The GMA Marketing Forum exposed students, faculty, alumni, and local marketers to executives at the forefront of the digital marketing revolution. The annual forum provides a one-of-a-kind opportunity to learn about the latest techniques, exchange best practices, and brainstorm new ideas.

Professor John Murry brings real challenges to the classroom
Integrity

Solving Real Challenges

Professor John Murry brings the business challenges he faces in his marketing consulting business into the classroom. Real situations equal real learning.

Tomorrow's Brand Managers
Innovation

Tomorrow's Marketing Leaders

"Tippie's marketing program nurtured creative thinking, honed my analytical skills, and provided opportunities in leadership. This enabled me to help our brands succeed in extremely competitive categories."
- Bart Hendryx, Director, Brands,
ConAgra Foods

Marketing Academy Blog

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Ranking

Top-Ranked in Marketing

By Entrepreneur Magazine and Princeton Review.

Student Scott MarshMeet Our Students

Get to know current Marketing Career Academy students.

Recruiting Companies

Marketing Recruiting Companies

View some of the companies that recruit & hire at Tippie.

Wall

Meet Tippie Marketing Alums

Get to know Tippie alums around the country.

Hedgcock MRI

Current Topics in Marketing

Highlights from faculty research and innovation in marketing.

Marketing Career Academy

Experience Tomorrow's Marketing Here

Diagram

Marketer Skill Set

Creativity and Conceptual Thinking Leadership Analytical Problem Solving

Marketing has changed more in the last five years than in the last 50.

The best marketers bring three major skill areas to the table: creativity, quantitative analysis, and soft skills like teamwork, leadership, and communication.

In the Marketing Career Academy, you'll bring your career aspirations; we'll help hone your talents, build your knowledge, and prepare you for a career that's meaningful to you.

A Program Designed Around YOU

Everything about the Marketing Career Academy is designed to make you more career-ready than ever after graduation. You'll do more than simple coursework.

  • Consult for real companies like Frontier Natural Products and Clorox, helping develop brand strategies and integrated marketing plans.
  • Spend a day in Chicago or Minneapolis with your fellow marketing students, visiting companies like Siemens, Sears, Starcom, and General Mills. Top off the day with a Tippie alumni networking event.
  • Prepare to take advantage of job opportunities after interview "boot camp" in the first semester, including interview prep and mock interviews conducted by partner corporations like American Airlines and HNI Corp.
  • Discover your path by analyzing results from assessments of your temperament, EQ, and talents; link them to specific careers and find the best fit for your future.
  • Attend coaching sessions with the Marketing Career Academy business director, pinpointing the leadership and soft skills you need to hone and practicing them regularly.

You'll deepen your skills and boost your resume by expanding your marketing experience. You'll transform into the leader you want to be.