Career Academies

Marketing Academy Career Paths

The Marketing track prepares you to lead in today's increasingly sophisticated marketing environment, and to be a forward thinker—anticipating tomorrow's marketing environment now.

Career Options in Marketing

Marketing activities are woven throughout the business of an organization. From the analytical to the creative, marketing's career options are nearly endless.

Strategic Marketing & Analysis   Product Development   Communication
and Promotion
  • Market Strategy & Planning
  • Market Research & Analysis
  • Market Segmentation
  • Product/Brand Management
  • New Product Development
  • Strategic Pricing
  • Category Management
  • Advertising, Communications, Public Relations
  • Digital and Social Marketing
  • Professional Selling
  • Merchandising

Which Marketing Career Fits You Best?

Market Researchers combine quantitative data and market expertise to promote products. This field is relevant thanks to a mountain of new data from sources like the web and supermarket scanners. Research positions are increasingly global and call for a grasp of culture, markets, and quantitative methods. Marketing research is one of the most interesting, high-growth careers available.

Product and Brand Managers are responsible for profit and growth of an entire product line. In short, they're the "CEO" of their product or brand. Managers coordinate with other divisions to deliver the product to market, typically in the U.S. The career path can include promotion to director or manager of a group of products or VP of marketing.

Advertising, Communication, and PR Marketers manage the company's interaction with media, consumers, employees, investors, and the public. They're spokespeople for the company, protectors of vital organizational assets: reputation, public trust, and brand loyalty. The best marketers in this area are skilled in analysis, evaluation, and written/oral communication, and they can develop successful strategic communication plans.