Map out your plan of study in the marketing academy.
The Marketing Career Academy coursework is designed so that students can learn by doing and experiencing, whether it be through brainstorming social networking initiatives or building actual analytical models for clients. The act of doing is the umbrella under which skills are gained:
The Marketing Career Academy plan of study consists of carefully selected marketing courses that build upon the required foundation courses. All students who select the Managing Customers, Products & Brands track take the following academy courses:
You'll choose eight electives from other areas in the School of Management to broaden your knowledge base. Find a full list of School of Management courses and descriptions on the electives page.