Learn by Doing
Experience is the key to success in any endeavor.
Every time you apply classroom knowledge with real-world experience, you're giving companies another reason to hire you. The Marketing Career Academy not only provides coursework that allows you to learn by doing, but it provides hands-on opportunities through its experiential learning projects.
Business Consulting Project—Year One
After an intense 2-week course in Project Management, you'll begin a team business consulting project facilitated by the Business Solutions Center in spring semester. This project is strategic in nature and will require stepping outside your comfort zone as you work on cross-functional business issues. You may have the opportunity to work in a role that's compatible with your interest area, but often you'll find your skills are challenged in new ways.
Hands-on Academy Project—Year Two
Solving Real Business Issues for Real Clients
Distinctly different from the first-year project, the hands-on projects in the third semester cross industries and marketing functions, including market research, consumer insights, brand or product management, and general marketing strategy. Every student in the marketing academy participates in an academy project.
Tippie marketing students have been consulting with real-world organizations since 1989. A handful of highlighted projects are described below.