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Learn more about our faculty by exploring their profiles.
| Thomas Gruca
Professor, Director of Ph.D. Program in Marketing, and Faculty Director, MBA Marketing Career Academy
Henry B. Tippie Research Professor of Marketing
Expertise: Health care, interface of finance and marketing, marketing strategy, prediction markets
Professor Gruca has done extensive research in predictive modeling and serves as a director of the Iowa Electronic Markets. These markets are small-scale, real-money futures markets where contract payoffs depend on economic and political events such as elections. They have gained national attention as reliable predictors of presidential elections as consumers trade real shares in their favorite candidates.
| John Murry
Expertise: Brand development and architecture, consumer behavior, product and marketing management
Professor Murry's teaching and research focus is on product management issues. He has developed and delivered over a dozen customized marketing strategy programs for Fortune 500 companies throughout the U.S., Europe, and Asia. His teaching and research are driven by extensive consulting experience in which he has helped dozens of corporations develop, launch, and manage profitable products. These corporate relationships have provided his MBA students with opportunities to work on real-world projects for companies such as McDonald's, Mohawk Industries, Takeda Pharmaceuticals, YRC Worldwide, XM Satellite Radio, Kraft Foods, HON Industries, and Principal Financial Group.
| Robert Cline
Expertise: Advertising, brand marketing communications, development of integrated marketing communications campaigns, direct marketing
With over 25 years experience with agency CMF&Z owned by Young & Rubicam (WPP), Bob has helped develop market moving communication campaigns for Fortune 100, regional, and local marketers. His expertise is account planning/management with experience in media, direct marketing and promotion. Client experience includes BMW North America, Bombardier (Ski-doo and Sea-doo), Dow Chemical, DuPont, Eli Lilly-Elanco Products, HyVee, John Deere, Land Rover of North America, Pella Corporation, Pioneer Hybrid, St. Luke's Hospital, Square D, and Stanley Engineering.
| Catherine Cole
Professor and Director, Italy Programs
Henry B. Tippie Research Fellow
Expertise: Effects of couponing on purchase and repeat purchase rates, elderly adults' use of consumer information, measurements and effects of knowledge and experience on consumer behavior
Professor Cole has done extensive research and teaching about international marketing. She recently published a 10-country study about cultural differences in consumers' responses to corporate logos. She has led undergraduate and MBA teams in international study abroad and field study programs. For example, she and a team of five MBA students recently completed an analysis of the Mexican market for a U.S. company interested in redesigning distribution systems there.