World-renowned Faculty

Industry Experience:

• - Director of Analytics, Brandware Research

Academic History:

• - Ph.D. in Decision and Information Sciences, University of Illinois, 1989
• - MBA in Management Information Systems, University of Illinois, 1985
• - B.S. in Mathematics and Computer Science, University of Illinois-Chicago, 1983

Expertise: Health care, interface of finance and marketing, marketing strategy, prediction markets

Professor Gruca has done extensive research in predictive modeling and serves as a director of the Iowa Electronic Markets. These markets are small-scale, real-money futures markets where contract payoffs depend on economic and political events such as elections. They have gained national attention as reliable predictors of presidential elections as consumers trade real shares in their favorite candidates.

Industry Experience:

• - Vice President, Research, Midwest Region, The Brandware Group

Academic History:

• - Ph.D. in Marketing, University of Kansas, 1988
• - MBA in Marketing, University of Kansas, 1987
• - B.S. in Marketing, Kansas State University, 1979

Expertise: Brand development and architecture, consumer behavior, product and marketing management

Professor Murry's teaching and research focus is on product management issues. He has developed and delivered over a dozen customized marketing strategy programs for Fortune 500 companies throughout the U.S., Europe, and Asia. His teaching and research are driven by extensive consulting experience in which he has helped dozens of corporations develop, launch, and manage profitable products. These corporate relationships have provided his MBA students with opportunities to work on real-world projects for companies such as McDonald's, Mohawk Industries, Takeda Pharmaceuticals, YRC Worldwide, XM Satellite Radio, Kraft Foods, HON Industries, and Principal Financial Group.

Industry Experience:

• - Senior VP, Managing Director, CMF&Z Marketing Communications, 1997-2001
• - Senior VP, Account Group Director, CMF&Z, 1992-1997
• - Senior VP, Director, CMF&Z Direct Marketing, 1988-1992
• - Senior VP, Media Director, CMF&Z, 1981-1988
• - Vice President, Account Supervisor, CMF&Z, 1975-1981

Academic History:

• - B.A. in Communications, The University of Iowa, 1968

Expertise: Advertising, brand marketing communications, development of integrated marketing communications campaigns, direct marketing

With over 25 years experience with agency CMF&Z owned by Young & Rubicam (WPP), Bob has helped develop market moving communication campaigns for Fortune 100, regional, and local marketers. His expertise is account planning/management with experience in media, direct marketing and promotion. Client experience includes BMW North America, Bombardier (Ski-doo and Sea-doo), Dow Chemical, DuPont, Eli Lilly-Elanco Products, HyVee, John Deere, Land Rover of North America, Pella Corporation, Pioneer Hybrid, St. Luke's Hospital, Square D, and Stanley Engineering.

Academic History:

• - Ph.D., University of Wisconsin-Madison, 1983
• - MBA, University of Wisconsin-Madison, 1976
• - B.A. in Economics/Psychology, Beloit College, 1971

Expertise: Effects of couponing on purchase and repeat purchase rates, elderly adults' use of consumer information, measurements and effects of knowledge and experience on consumer behavior

Professor Cole has done extensive research and teaching about international marketing. She recently published a 10-country study about cultural differences in consumers' responses to corporate logos. She has led undergraduate and MBA teams in international study abroad and field study programs. For example, she and a team of five MBA students recently completed an analysis of the Mexican market for a U.S. company interested in redesigning distribution systems there.