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Tippie Marketing students talk with local professionals at the Marketing Fall Forum 2009
Integrity

Brainstorming with Business Leaders

The 2009 GMA Marketing Forum brought speakers to Tippie from leading companies like American Airlines and MillerCoors, while marketing students brainstormed with alums and local business execs to generate ideas for their companies.

Professor John Murry brings real challenges to the classroom
Integrity

Solving Real Challenges

Professor John Murry brings the business challenges he faces in his marketing consulting business into the classroom. Real situations equal real learning.

Tomorrow's Brand Managers
Innovation

Tomorrow's Brand Managers

"Tippie's marketing program nurtured creative thinking, honed my analytical skills, and provided opportunities in leadership. This enabled me to help our brands succeed in extremely competitive categories."
- Bart Hendryx, Senior Marketing Manager,
ConAgra Foods

Tippie MBA marketing students
Impact

Meet Our Students

The home for marketing students at Tippie — the Marketing Career Academy — is full of unique personalities with interesting and varied backgrounds. Get to know our students.

Coaching and Mentoring
Impact

Coaching and Mentoring

Tippie's emphasis on individual attention means you'll be mentored and coached by academy leadership, identifying areas for improvement and making you an asset to your future employer.

Marketing Academy News

  • GMA Fall Forum "Powerful Brands, Innovative Ideas" was held Nov. 6 in Iowa City

Keynote speaker Jill Enabnit from US Bank

  • GMA Fall Forum speakers: Catherine Captain, MSNBC.com; Jill Enabnit, US Bank; Tyler Woods, MillerCoors; Lynette Friedrich, American Airlines
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Ranking

Tippie Marketing MBA Ranked 25th Nationally

BusinessWeek ranks Tippie's marketing program.

Katie Funk

Meet Our Students

Get to know current Marketing Career Academy students.

Calendar

Marketing Career Academy Fall Calendar

Speakers, company trips, activities, and more (PDF).

Recruiting Companies

Marketing Recruiting Companies

View a sampling of the companies that recruit and hire our graduates.

Recruiting Companies

Hot Topics in Marketing

New Tippie faculty research shows link between marketing spending and risk.

Wall

Meet Tippie Marketing Alums

Get to know Tippie alums around the country.

Marketing Career Academy

Experience Tomorrow's Marketing Here

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Marketer Skill Set

Creativity and Conceptual Thinking Leadership Analytical Problem Solving

Marketing has changed more in the last five years than in the last 50.

The best marketers bring three major skill areas to the table: creativity, quantitative analysis, and soft skills like teamwork, leadership, and communication.

In the Marketing Career Academy, you'll bring your career aspirations; we'll help hone your talents, build your knowledge, and prepare you for a career that's meaningful to you.

A Program Designed Around YOU

Everything about the Marketing Career Academy is designed to make you more career-ready than ever after graduation. You'll do more than simple course work.

  • Consult for real companies like Frontier Natural Products, helping to create an interactive media marketing strategy and plans to execute it.
  • Spend a day in Chicago or Minneapolis with your fellow marketing students, visiting companies like Siemens, Sears, Starcom, and General Mills. Top off the day with a Tippie alumni networking event.
  • Prepare to take advantage of job opportunities after interview "boot camp" in the first semester, including interview prep and mock interviews conducted by partner corporations like American Airlines and HNI Corp.
  • Discover your path by analyzing results from assessments of your temperament, EQ, and talents; link them to specific careers and find the best fit for your future.
  • Attend coaching sessions with the Marketing Career Academy business director, pinpointing the leadership and soft skills you need to hone and practicing them regularly.

You'll deepen your skills and boost your resume by expanding your marketing experience. You'll transform into the leader you want to be.