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The Impact Zone

Ashish Singru

Tippie MBA alumnus Ashish Singru integrates diverse data sources for marketing campaigns at Microsoft in Seattle. Read more...

The Impact Zone

Current Topics in Marketing

The world of marketing is a fast-paced, dynamic field that is evolving with today's use of technology. At Tippie, we're on the cutting edge of marketing research and innovation. Below you'll find a sampling of our most current topics from our world-renowned faculty.


Bill Hedgcock views an MRINeuromarketing, coined as the place where brain science and marketing meet, is an emerging sector of research aimed at determining how and why consumers make buying decisions. Bill Hedgcock, Assistant Professor in the Marketing Department at the University of Iowa, is exploring this new field with his research in decision-making and decision bias. Read more about his research...