Fall 2010 Newsletter, Tippie MBA Strategic Business Consulting

The Tippie MBA Business Solutions Center team has begun recruiting clients for Spring 2011 projects! Let our MBA consultant teams produce solutions for your business challenges through highly analytical and cross-functional strategic business consulting. Learn more in this issue's spotlight on our work with Transamerica Capital Management, featuring insight from the client, students, and alumni.

  Rich Boulger giving a presentation

Project Spotlight: Transamerica Capital Management - Analysis for Direct Marketing Campaign

Transamerica buildingTransamerica Capital Management (TCM) worked with a team of Tippie MBAs to identify potential markets and tactics to sell financial products directly to consumers. The team analyzed potential competitors, researched industry advertising strategies, identified and evaluated opportunities to market directly to consumers, and developed a “go-to-market” strategy.

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Tippie Alum: From MBA Consultant to Client

Rob Johnston, Assistant Vice President, Life Product Operations, Transamerica Life & Protection

Rob Johnston“We recognized a need to complete a critical project that lacked internal resources and knew that Tippie's MBA student consultants would bring MBA-level analytical and critical thinking talent at a very low cost. Not only was the project valuable to the business unit, we were able to use the results across multiple units. In addition, we had a chance to evaluate MBA candidates for potential internship and job opportunities. Recruiting and supporting this project helped increase my exposure to senior management, but even more rewarding, I was able to support my alma mater at the corporate level.”

Read more about Rob's experience

Rich Boulger giving a presentation

About the University of Iowa’s Business Solutions Center

Tippie MBAs immerse themselves in a 17-week real-world business consulting experience through The University of Iowa's Business Solutions Center, headed up by former Accenture partner Rich Boulger. Teams of MBAs from all areas come together to help business and industry leaders solve highly analytical business challenges.

Read more about how the BSC operates

Fulltime MBA Business Center