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Rob Johnston, Assistant Vice President, Life Product Operations, Transamerica Life & Protection
 “We recognized a need to complete a critical project that lacked internal resources and knew that Tippie's MBA student consultants would bring MBA-level analytical and critical thinking talent at a very low cost. Not only was the project valuable to the business unit, we were able to use the results across multiple units. In addition, we had a chance to evaluate MBA candidates for potential internship and job opportunities. Recruiting and supporting this project helped increase my exposure to senior management, but even more rewarding, I was able to support my alma mater at the corporate level.”
Read more about Rob's experience |
Transamerica Capital Management (TCM) worked with a team of Tippie MBAs to identify potential markets and tactics to sell financial products directly to consumers. The team analyzed potential competitors, researched industry advertising strategies, identified and evaluated opportunities to market directly to consumers, and developed a “go-to-market” strategy. 