Graduate Marketing Association (GMA)
Provide opportunities for graduate students in the Tippie School of Management at the University of Iowa to enrich their studies in the field of marketing.
The GMA strives to enhance the full-time MBA experience in the areas of Professional Development & Networking, Education & Outreach, and Student Life.
Our vision is to expose MBA students to marketing topics, professionals, and career paths by organizing educational events on and away from campus.
Joe Woodward - President
Brendan Daily - Vice President of Events
Dan Bereiter - Vice President of Finance
Academy/track: Marketing, Finance minor
Annual Fall Trip
The GMA has made recent trips to Des Moines and Minneapolis with visits to companies such as Wells Fargo, Best Buy, and Kum & Go. The trips typically include Tippie Table Talks â€“ a valuable opportunity to meet recent Tippie MBA graduates.
Bone Marrow Marketing Campaign
GMA plans to launch a week-long marketing campaign in fall 2011 to recruit University of Iowa students, staff, and faculty to register for the bone marrow database. This is a noble philanthropic cause and will also provide our students with first-hand experience in designing a marketing event.
Annual Spring Trip
In recent years, marketing students visited Kansas City and Chicago. There, visits to companies such as United Airlines, Boulevard Brewing Company, and Sprint allowed students to learn more about marketing careers and hear from Tippie alumni.
Marketing Lunch & Learn
The GMA regularly hosts events over the lunch hour to discuss relevant, current marketing topics. Recent lunch and learns have explored subjects such as digital marketing and Super Bowl advertising.