Full-time MBA

Graduate Marketing Association (GMA)

Mission

The GMA seeks to provide Tippie MBA Marketing students with additional knowledge of marketing careers, relevant industry trends, networking and experiential learning opportunities while increasing the visibility of the Tippie MBA Marketing Academy.

Goals/Strategic Plan

The GMA strives to

  • enhance the experience and marketability of current Tippie MBA students
  • build a network of Marketing alumni
  • identify and provide GMA members practical opportunities to apply and develop skills and knowledge

The GMA achieves these goals through a variety of interactive marketing events and activities including a Super Bowl ad rating party, regional career development trips, a marketing forum and a philanthropic marketing event.

Officers

Anna Konchar - President

Academy/track: Marketing
Undergraduate:
University of Iowa, Social Science
Prior career: Media Planner at The Integer Group, an Omnicom Company
Why this student org and position?   Coming from an advertising background, I understand there are a lot of different avenues you can take as a marketer. My goal is to provide valuable education and networking opportunities to the MBA students that expose them to all the different areas of marketing and prepare them to be leaders in the industry. 
Interests: During my free time I enjoy golfing, skiing, traveling, hiking with my husband and beagle, and trying new foods and craft beers.

Jacob Johnson - Vice President of Finance

Academy/track: Finance / Corporate Finance
Undergraduate institution:
Iowa State University, Engineering

Dylan Salisbury - Vice President of Events

Academy/track: Marketing
Undergraduate institution:
University of Iowa, Humanities
Prior career: Graphic Artist at ACT
Why this student org and position? I intend to seek out new opportunities for marketing students to expand their networks and experiences. By adding more value to GMA events I hope to engender greater involvement by Tippie students ultimately leading to higher awareness of Tippie MBAs by hiring companies.
Interests: Design, reading, travel, and bicycle touring. 

Fall Events

Annual Fall Trip
In the past couple years Milwaukee and Minneapolis have been the destinations. In 2011, the Marketing trip visited Best Buy, Eaton, Fast Horse and Nielsen. The trips typically include Tippie Table Talks: Valuable networking opportunities between Iowa MBA graduates and current students.

Annual Marketing Forum
GMA hosts a forum each fall with prestigious alumni speakers who work in high-level marketing roles. Select marketing professionals from the Iowa City community also attend the event.

Bone Marrow Marketing Campaign
GMA plans to launch a week-long marketing campaign in fall 2011 to recruit University of Iowa students, staff, and faculty to register for the bone marrow database. This is a noble philanthropic cause and will also provide our students with first-hand experience in designing a marketing event.

Spring Events

Super Bowl Party
GMA hosts an annual Super Bowl and advertising analysis party. This year it was hosted at the Indoor Club at Kinnick Stadium. It was the perfect location for watching the game, with a view of the playing field, a drop down LCD projector and screen, and ten flat screen TVs. Students and marketing faculty evaluated the game's ads for humor and impact.

Annual Spring Trip
In recent years, Marketing students visited Chicago and the Quad Cities. The more local trip in 2012 brought the marketing trip to visit the John Deere World Headquarters, Mississippi River Distilling Company and MindFire Communication. Students learned about the marketing functions at each of these companies and networked with Tippie alumni.