Full-time MBA

Graduate Marketing Association (GMA)

Mission

Provide opportunities for graduate students in the Tippie School of Management at the University of Iowa to enrich their studies in the field of marketing.

Vision

The GMA strives to enhance the full-time MBA experience in the areas of Professional Development & Networking, Education & Outreach, and Student Life.

Our vision is to expose MBA students to marketing topics, professionals, and career paths by organizing educational events on and away from campus.


Officers

Rachel Gallagher - President

Academy/track: Marketing
Undergraduate:
Colorado State University, Civil Engineering
Prior employers: Schlumberger, Hensel Phelps Construction Company
What interests you about marketing?   "What makes marketing so engaging is the challenge to combine hard and soft skills in order to fully understand the end user. To succeed, marketers need the quantitative skills to gain consumer insights and the creativity to take advantage of these opportunities." -Joe Woodward
Interests: The Goo Goo Dolls, Cheese, getting things for free

Rene DeAnda - Vice President of Events

Academy/track: Marketing
Undergraduate institution:
University of Iowa, Industrial Engineering
Prior employer: Verizon Communications
What interests you about marketing?
I enjoy learning how others think and why they make the decisions they do. Marketing gives me the framework to feed my curiosity and take action onw hat I learn about others.
Interests: Traveling, Running, Technology.

Andrew Roden - Vice President of Finance

Academy/track: Marketing
Undergraduate institution:
Fordham University, Political Science
Prior employers: Target, Obama for America
What interests you about marketing? I enjoy thinking about unique and creative ways in which brands can rise above the noise of traditional advertising in order to build meaningful connetions with their customers.
Interests: Hiking, Snowboarding, Soccer

Highlights

Fall Events

Annual Fall Trip
The GMA has made recent trips to Des Moines and Minneapolis with visits to companies such as Wells Fargo, Best Buy, and Kum & Go. The trips typically include Tippie Table Talks – a valuable opportunity to meet recent Tippie MBA graduates.

Bone Marrow Marketing Campaign
GMA plans to launch a week-long marketing campaign in fall 2011 to recruit University of Iowa students, staff, and faculty to register for the bone marrow database. This is a noble philanthropic cause and will also provide our students with first-hand experience in designing a marketing event.

Spring Events

Annual Spring Trip
In recent years, marketing students visited Kansas City and Chicago. There, visits to companies such as United Airlines, Boulevard Brewing Company, and Sprint allowed students to learn more about marketing careers and hear from Tippie alumni.

Marketing Lunch & Learn
The GMA regularly hosts events over the lunch hour to discuss relevant, current marketing topics. Recent lunch and learns have explored subjects such as digital marketing and Super Bowl advertising.