Columnist Discusses IEM

Columnist Chris Satullo writes, "So you think you know which guy is going to win the topsy-turvy Philadelphia mayor's race. Wanna bet? Now you have a chance. Legally. For the cause of research. The Great Expectations project, cosponsored by The Inquirer and the University of Pennsylvania, has arranged what is called an 'electronic prediction market' on the mayoral election... This project will be run through the Iowa Electronic Markets, one of the oldest and most successful. IEM is a nonprofit research enterprise run by the TIPPIE COLLEGE OF BUSINESS AT THE UNIVERSITY OF IOWA."

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