December 14, 2007 | EconomistThe ability to harness the wisdom of the masses on a range of compelling questions in a single, informative price is an alluring prospect. This state has been realized, in the form of prediction markets, for a number of areas of popular interest, the most celebrated and successful of which being those trading in the outcome of political elections. Trading platforms like the IOWA ELECTRONICS MARKETS and Intrade have performed quite well during recent election cycles, and they have, as a result, earned a place in many "horserace" discussions pertaining to the upcoming 2008 political battles. The Economist is based in London, England.
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