Iowa Electronic Markets Was Model for Ag Markets

Predictive marketing is now being used in agriculture. "The UNIVERSITY OF IOWA proved to us several years ago the wisdom of numbers when making predictions," said Bill Towles of Farmetrics Prediction Market. "In an election market, they showed how more accurate a prediction was when the right people were involved in making the guesses." The Press & Dakotan is published in Yankton, S.D.