IEM Is Profiled

From the broadcast transcript: "While the presidential candidates are making their pitches for your vote, thousands of people are putting their own money on who they think will win. Professor JOYCE BERG is the director of the Iowa Electronic Markets run by researchers at the University of Iowa. Investors can wager from $5 to $500 to buy contracts on the presidential candidates, or the winner of the November election. 'A person who thought she was a shoo-in for the nominee would want to buy at that price. Buy low, sell high -- just like any other market,' said Berg."