Berg, Nelson Explain IEM

The Iowa Electronic Markets allow people to invest from $5 to $500 in the candidate of their choice. JOYCE BERG, a professor in the University of Iowa's Tippie College of Business, said the markets generate a lot of interest because "people are fundamentally interested in politics. This is a way for people to prove that they know more than the next guy by trading in the market and building their funds." There is an opportunity for savvy traders to make money, said FORREST NELSON, also a professor in the business college. "We've had traders who start with $500 and turn it in to $1,500 or even $2,000 in six months by carefully buying and selling the right contracts."