When you study marketing, you're gaining knowledge that's applicable to any industry and you're gaining skills that are far-reaching in today's business world. There's no better place to explore the fresh and growing trends of marketing than at the Henry B. Tippie College of Business at the University of Iowa.
Students work with top-quality marketing faculty who bring cutting-edge research into classrooms and share their discoveries with Tippie students. Many marketing classes are designed to bring real-world experiences to students through field study where teams of students work directly with area businesses to solve real-life marketing issues. In addition to this valuable experience, business students receive a well-rounded marketing education by studying behavior sciences, communications, statistical analysis, computer methods, and marketing decision making.