Research Papers
The Effect of Brand Assets on Firm Risk
Lopo L. Rego, Matthew T. Billett, Neil A. Morgan
What Can Grocery Basket Data Tell Us About Health Consciousness?
Ashutosh Prasad, Andrei Strijnev, Qin Zhang
Packaging of Healthy and Unhealthy Food Products for Children and Parents: The Relative Influence of Licensed Characters and Brand Names
Aron M. Levin, Irwin P. Levin
Store Loyalty as a Category Specific Trait -- What Drives Iit?
Qin Zhang, Manish Gangwar, P.B. Seetharaman
A Multi-Category Approach to Modeling Consumer Preference Evolution: The Case of Sporting Goods
Nara Youn, Inseong Song, Douglas MacLachlan
The Effect of Brand Acquisition and Disposal on Stock Returns
Michael Wiles, Neil A. Morgan, Lopo L. Rego
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decov Dynamics on Consumer Choice
William Hedgcock, Akshay R. Rao, Haipeng (Allen) Chen
Forecasting Household Response in Database Marketing: A Latent Trait Approach
Subom Rhee, Gary J. Russell
The Effects of Sensitization and Habituation in Durable Goods Markets
Guilherme Liberali, Thomas S. Gruca, Walter M. Nique
Weakening Strong Independence Does Not Account for Anomalies in Experiments
Lindsey A. Schneider, Irwin P. Levin, Charles H. Whiteman
Consumer Decision Making and Aging: Current Knowledge and Future Directions
Carolyn Yoon, Catherine Cole, and Michelle Lee
An Integration of Perspectives on Aging and Consumer Decision Making
Catherine Cole, Michelle Lee, and Carolyn Yoon
