Marketing

Faculty Research

Catherine Cole

Gary Gaeth
  • The combined role of task, child’s age and individual differences in understanding decision processes., Judgment and Decision Making, 2014
  • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Neuroeconomics, Judgment and Decision Making. Frontiers of Cognitive Psychology series, Psychology Press., 2014
  • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.), invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making, 2014

Thomas Gruca

William Hedgcock
  • Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision-Making, Aging and Decision-Making: Empirical and Applied Perspectives, 2015, 79-101
  • Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback, Journal for Advancement of Marketing Education, vol 22, 2014, 16-25
  • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Neuroeconomics, Judgment and Decision Making. Frontiers of Cognitive Psychology series, Psychology Press., 2014

Sang Hak Lee
  • Modeling Indivisible Demand, Marketing Science, vol 33, 2014, 364-381
  • A Direct Utility Model for Asymmetric Complements, Marketing Science, vol 32, 2013, 454-470

Dhananjay Nayakankuppam
  • Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences, Journal of Consumer Psychology, 2013
  • Holistic thinking increases perceived importance of social values: Sustainable behavior as a function of holistic thinking, , 2013
  • Family Life Cycle, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162

Gary Russell
  • An Analysis of Assortment Choice in Grocery Retailing, Journal of Retailing, vol 91, 2015, 19-33
  • History of Brand Choice Project: Brand Choice Models, History of Marketing Science, Foundations and Trends in Marketing, 2014, 19-46
  • Models for Categorical Dependent Variables, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189

Jing Wang
  • How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption, Journal of Marketing Research, vol 50, 2013, 590-605
  • The Lonely Consumer: Loner or Conformer?, Journal of Consumer Research, vol 38, 2012, 1116-1128
  • The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability, Journal of Consumer Research, vol 39, 2012, 736-50