Faculty Research
Catherine Cole- Effects of Age, Sex, and Neuropsychological Performance on Financial decision-making, Frontiers in Decision Neuroscience, 2012, 82
- A Neuropsychological Test of Belief and Doubt: Damage to Ventromedial Prefrontal Cortex Increases Credulity for Misleading Advertising, Frontiers in Decision Neuroscience, vol 9, 2012
- Family Life Cycle, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162
Gary Gaeth
- Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, , 2011
- Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, , 2011
Sheila Goins
- Understanding Competitive and Contagion Effects of Layoff Announcements, Corporate Reputation Review, vol 11, 2008, 12-34
Thomas Gruca
- Prediction Markets, International Encyclopedia of Marketing, Volume 5: Product Innovation and Management (ed. Barry Bayus), 2011
- The Effects of Sensitization and Habituation in Durable Goods Markets, European Journal of Operational Research, vol 212, 2011, 398-410
- Excess Loyalty in CPG Markets: A Comprehensive Examination, Journal of Empirical Generalisations in Marketing Science, vol 13, 2010, 1-13
William Hedgcock
- Reducing Self-Control Depletion Effects through Enhanced Sensitivity to Implementation: Evidence from fMRI and Behavioral Studies, Journal of Consumer Psychology, vol 22, 2012, 486-495
- A Magnetoencephalography Study of Choice Bias, Experimental Brain Research, vol 202, 2010, 121-127
- Between a Rock and a Hard Place: Desirability Based Attenuation of the Attraction Effect, Advances in Consumer Research, vol 38, 2010
Irwin Levin
- Measuring and accounting for cultural response bias across countries: Ideas for marketers of food and drink products, Journal of International Consumer Marketing, vol 22, 2010, 213-222
- Risk preference of adults and children: The influence of cognitive load and individual differences, Publisher: Verlag, 2008
- Dissecting the risky-choice framing effect: Numeracy as an individual difference factor in weighting risky and riskless options, Judgment and Decision Making, vol 3, 2008, 435-448
Dhananjay Nayakankuppam
- Market Mechanisms Protect the Vulnerable Brain, Neuropsychologia, vol 49, 2011, 2533-2540
- Family Life Cycle, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162
- How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences, Journal of Marketing, vol 74, 2010
Gary Russell
- Itemized Rating Scales, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146
- Models for Categorical Dependent Variables, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189
- Measuring Household Response in Direct Marketing: A Latent Trait Approach, in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers, vol 6, 2009, 109-131
Randall Schultz
- Product Return Policies on the Internet: A Case of Mixed Signals?, Journal of Business Research, vol 63, 2010, 1058-1065
Jing Wang
- Psychological distance asymmetry: The spatial dimension vs. other dimensions, Journal of Consumer Psychology, vol 19, 2009, 497-507
- Media engagement and advertising: Transportation, matching, transference and intrusion, Journal of Consumer Psychology, vol 19, 2009, 546-555
- The Role of Regulatory Focus in Preference Construction, Journal of Marketing Research, vol XLIII, 2006, 28-38
Qin Zhang
- The Indirect Impact of Price Deals on Purchase Decisions through the Formation of Expected Future Prices, Journal of Retailing, 88(1), 88-101, 2012
- Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption, Journal of Marketing Research, vol 45, 2008, 487-498
- What Can Grocery Basket Data Tell us about Health Consciousness, International Journal of Research in Marketing, vol 25, 2008, 301-309


