Faculty Research

Home » Academic Programs » Marketing » Faculty Research

Catherine Cole

Effects of Age, Sex, and Neuropsychological Performance on Financial decision-making, Frontiers in Decision Neuroscience, 2012, 82
A Neuropsychological Test of Belief and Doubt: Damage to Ventromedial Prefrontal Cortex Increases Credulity for Misleading Advertising, Frontiers in Decision Neuroscience, vol 9, 2012
Family Life Cycle, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162

Gary Gaeth

Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, , 2011
Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, , 2011

Sheila Goins

Thomas Gruca

Prediction Markets, International Encyclopedia of Marketing, Volume 5: Product Innovation and Management (ed. Barry Bayus), 2011
The Effects of Sensitization and Habituation in Durable Goods Markets, European Journal of Operational Research, vol 212, 2011, 398-410
Excess Loyalty in CPG Markets: A Comprehensive Examination, Journal of Empirical Generalisations in Marketing Science, vol 13, 2010, 1-13

William Hedgcock

Reducing Self-Control Depletion Effects through Enhanced Sensitivity to Implementation: Evidence from fMRI and Behavioral Studies, Journal of Consumer Psychology, vol 22, 2012, 486-495
A Magnetoencephalography Study of Choice Bias, Experimental Brain Research, vol 202, 2010, 121-127
Between a Rock and a Hard Place: Desirability Based Attenuation of the Attraction Effect, Advances in Consumer Research, vol 38, 2010

Irwin Levin

Measuring and accounting for cultural response bias across countries: Ideas for marketers of food and drink products, Journal of International Consumer Marketing, vol 22, 2010, 213-222
Risk preference of adults and children: The influence of cognitive load and individual differences, Publisher: Verlag, 2008
Dissecting the risky-choice framing effect: Numeracy as an individual difference factor in weighting risky and riskless options, Judgment and Decision Making, vol 3, 2008, 435-448

Dhananjay Nayakankuppam

Market Mechanisms Protect the Vulnerable Brain, Neuropsychologia, vol 49, 2011, 2533-2540
Family Life Cycle, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162
How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences, Journal of Marketing, vol 74, 2010

Gary Russell

Itemized Rating Scales, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146
Models for Categorical Dependent Variables, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189
Measuring Household Response in Direct Marketing: A Latent Trait Approach, in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers, vol 6, 2009, 109-131

Randall Schultz

Jing Wang

Psychological distance asymmetry: The spatial dimension vs. other dimensions, Journal of Consumer Psychology, vol 19, 2009, 497-507
Media engagement and advertising: Transportation, matching, transference and intrusion, Journal of Consumer Psychology, vol 19, 2009, 546-555
The Role of Regulatory Focus in Preference Construction, Journal of Marketing Research, vol XLIII, 2006, 28-38

Qin Zhang

The Indirect Impact of Price Deals on Purchase Decisions through the Formation of Expected Future Prices, Journal of Retailing, 88(1), 88-101, 2012
Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption, Journal of Marketing Research, vol 45, 2008, 487-498
What Can Grocery Basket Data Tell us about Health Consciousness, International Journal of Research in Marketing, vol 25, 2008, 301-309