Marketing

Faculty Research

Catherine Cole
  • Research Dialogue: An Integration of Perspectives on Aging and Consumer Decision Making, Journal of Consumer Psychology, vol 19, 2009, 35-37
  • Consumer Decision Making and Aging: Current Knowledge and Future Directions, Journal of Consumer Psychology, vol 19, 2009, 2-16
  • Better Him Than Me: Social Comparison Theory and Service Recovery,, Journal of the Academy of Marketing Science, vol 36, 2008, 565-577

Sheila Goins
  • Understanding Competitive and Contagion Effects of Layoff Announcements, Corporate Reputation Review, vol 11, 2008, 12-34

Thomas Gruca
  • Incentive and Accuracy Issues in Movie Prediction Markets, Journal of Prediction Markets, vol 2, 2008, 29-43
  • Understanding Competitive and Contagion Effects of Layoff Announcements, Corporate Reputation Review, vol 11, 2008, 12-34
  • An Empirical Study of B2B Migration from Traditional Stores to the Internet, Journal of Consumer Behaviour, vol 6, 2007, 75-92

William Hedgcock
  • Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study, Journal of Marketing Research, vol 46, 2009, 1-13
  • Aristotle’s Anxiety: Choosing Among Methods to Study Choice, Journal of Marketing Research, vol 46, 2009, 14-24

Irwin Levin
  • Functional dissociations of risk and reward processing in the medial prefrontal cortex, Cerebral Cortex, 2008
  • Risk preference of adults and children: The influence of cognitive load and individual differences, Publisher: Verlag, 2008
  • Dissecting the risky-choice framing effect: Numeracy as an individual difference factor in weighting risky and riskless options, Judgment and Decision Making, vol 3, 2008, 435-448

Dhananjay Nayakankuppam
  • Seeing Through the Heart's Eye: The Interference of System 1 in System 2, Marketing Science, vol 26(5), 2007, 666-678
  • Money: A Bias for the Whole, Journal of Consumer Research, 2006
  • Are Consumer Inconsistent or Invalid Judges?, Journal of Consumer Research, 2006

Lopo Rego
  • The Effect of Brand Acquisition and Disposal on Abnormal Stock Returns, Marketing Science Institue - Working Paper Series, 2009
  • Customer Satisfaction and Market Share, Marketing Science Institute – Empirical Generalizations about Marketing Impact, ed. Dominique M. Hanssens., 2009
  • Customer Satisfaction and Business Performance, Marketing Science Institute – Empirical Generalizations about Marketing Impact, ed. Dominique M. Hanssens., 2009

Gary Russell

Jing Wang
  • Psychological distance asymmetry: The spatial dimension vs. other dimensions, Journal of Consumer Psychology, vol 19, 2009, 497-507
  • Media engagement and advertising: Transportation, matching, transference and intrusion, Journal of Consumer Psychology, vol 19, 2009, 546-555
  • The Role of Regulatory Focus in Preference Construction, Journal of Marketing Research, vol XLIII, 2006, 28-38

Nara Youn
  • The Role of Targeted Communication and Contagion in Product Adoption, Marketing Science, vol 27, 2008, 961