Marketing

Faculty Research

Catherine Cole

Gary Gaeth
  • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.), invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making, 2014
  • Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, SAS Global Forum 2012 Proceedings, vol 2012, 2012
  • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, SAS Proceedings, 2011

Thomas Gruca

William Hedgcock

Sang Hak Lee
  • Modeling Indivisible Demand, Marketing Science, vol 33, 2014, 364-381
  • A Direct Utility Model for Asymmetric Complements, Marketing Science, vol 32, 2013, 454-470

Dhananjay Nayakankuppam
  • Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences, Journal of Consumer Psychology, 2013
  • Holistic thinking increases perceived importance of social values: Sustainable behavior as a function of holistic thinking, , 2013
  • Market Mechanisms Protect the Vulnerable Brain, Neuropsychologia, vol 49, 2011, 2533-2540

Gary Russell
  • Itemized Rating Scales, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146
  • Models for Categorical Dependent Variables, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189
  • Measuring Household Response in Direct Marketing: A Latent Trait Approach, in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers, vol 6, 2009, 109-131

Jing Wang
  • How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption, Journal of Marketing Research, vol 50, 2013, 590-605
  • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Proceedings of the SCP 2012 Winter Conference, 2012
  • The Lonely Consumer: Loner or Conformer?, Journal of Consumer Research, vol 38, 2012, 1116-1128

Qin Zhang