Marketing

Faculty

Tenured and Tenure-Track Faculty


Catherine Cole Catherine Cole     cathy-cole@uiowa.edu
Office: W320 PBB    Phone: 335-1020
Professor and Director, Italy Programs
Henry B. Tippie Research Fellow

Academic History:
  • - PhD, University of Wisconsin-Madison, 1983
  • - MBA, University of Wisconsin-Madison, 1976
  • - BA in Economics/Psychology, Beloit College, 1971
Expertise: Effects of couponing on purchase and repeat purchase rates, Elderly adults' use of consumer information, Measurements and effects of knowledge and experience on consumer behavior
Gary Gaeth Gary Gaeth     gary-gaeth@uiowa.edu
Office: W186 PBB    Phone: 335-1019
Professor and Faculty Director, MBA Strategic Innovation Career Academy
Cedar Rapids Area Business Chair

Academic History:
  • - PhD in Experimental Psychology, Kansas State University, 1984
  • - MS in Psychology, Kansas State University, 1980
  • - MS in Mathematics, University of Wyoming, 1977
  • - BS in Mathematics, Northern Michigan University, 1974
Expertise: Impact of marketing information on consumer decisions, Methods for analysis of consumer decision making
Sheila Goins Sheila Goins     sheila-goins@uiowa.edu
Office: S322 PBB    Phone: 335-0944
Assistant Professor
Academic History:
  • - PhD in Organization Theory and Strategy, University of Chicago, Graduate School of Business, 2000
  • - MBA, University of Chicago, Graduate School of Business, 1990
  • - MS in Health Policy & Management, Harvard University, School of Public Health, 1986
  • - BP in Urban Planning, University of Virginia, School of Architecture, 1983
Expertise: Economic Sociology, Health Care Marketing & Strategy, Marketing Strategy, Social Networks & Social Structure
Thomas Gruca Thomas Gruca     thomas-gruca@uiowa.edu
Office: S356 PBB    Phone: 335-0946
Professor, Director of PhD Program in Marketing, and Faculty Director, MBA Marketing Career Academy
Henry B. Tippie Research Professor of Marketing

Academic History:
  • - PhD in Decision and Information Sciences, University of Illinois, 1989
  • - MBA in Management Information Systems, University of Illinois, 1985
  • - BS in Mathematics and Computer Science, University of Illinois - Chicago, 1983
Expertise: Health care, Interface of finance and marketing, Marketing strategy, Prediction markets
William Hedgcock William Hedgcock     william-hedgcock@uiowa.edu
Office: W270 PBB    Phone: 335-0894
Assistant Professor
Academic History:
  • - PhD in Marketing, University of Minnesota, 2008
  • - BA in Economics and Psychology, Macalester College, 1996
Expertise: Decision Neuroscience, Decision-Making, Decision Bias, fMRI
Irwin Levin Irwin Levin     irwin-levin@uiowa.edu
Office: S310 PBB    Phone: 335-0954
Professor of Marketing/Psychology
Ray William Shearman Research Fellow

Academic History:
  • - PhD in Psychology, UCLA, 1965
  • - MA in Psychology, UCLA, 1963
  • - BA in Mathematics, UCLA, 1960
Expertise: Analysis of decision making processes; individual differences in framing effects; applications in consumer behavior
John Murry John Murry     john-murry@uiowa.edu
Office: S354 PBB    Phone: 335-0965
Associate Professor
Academic History:
  • - PhD in Marketing, University of Kansas, 1988
  • - MBA in Marketing, The University of Kansas, 1987
  • - BS in Marketing, Kansas State University, 1979
Expertise: Brand Development and Architecture, Consumer Behavior, Product and Marketing Management
Dhananjay Nayakankuppam Dhananjay Nayakankuppam     dhananjay-nayakankuppam@uiowa.edu
Office: W234 PBB    Phone: 335-1981
Associate Professor
Henry B. Tippie Research Fellow

Academic History:
  • - PhD in Marketing, University of Michigan, 2001
  • - MS in Psychology, University of Michigan, 2000
  • - MBA in Marketing, University of Madras, 1990
  • - BE in Mechanical Engineering, Shivaji University, India, 1988
Expertise: Decision making, Evaluative processes, Social cognition and judgment
Lopo Rego Lopo Rego     lopo-rego@uiowa.edu
Office: W274 PBB    Phone: 335-2117
Assistant Professor
Gary C. Fethke Faculty Fellow

Academic History:
  • - PhD in Marketing, University of Michigan, 2000
  • - MBA in Marketing and Strategy, Universidade Nova de Lisboa, Portugal, 1993
  • - BA in Economics, Universidade Nova de Lisboa, Portugal, 1991
Expertise: Brand Equity, Customer Satisfaction, Empirical Generalizations, Marketing-Finance Interface, Shareholder Value, Strategic Brand Management, Strategic Marketing
Gary Russell Gary Russell     gary-j-russell@uiowa.edu
Office: S252 PBB    Phone: 335-0993
Professor and Departmental Executive Officer
Henry B. Tippie Research Professor of Marketing

Academic History:
  • - PhD in Marketing, University of Chicago, 1985
  • - BA in Psychology and Mathematics, University of Virginia, 1976
Expertise: Brand Price Competition, Market Structure Analysis, Multiple Category Choice, Market Basket Analysis, Scanner Data Choice Modeling
Jing Wang Jing Wang     jing-wang@uiowa.edu
Office: S332 PBB    Phone: 335-0843
Assistant Professor
Academic History:
  • - PhD in Marketing, Northwestern University, 2005
  • - MPhil in Marketing, Hong Kong University of Science and Technology, 2000
  • - BA in Economics, Nankai University, 1998
  • - BA in English Literature, Nankai University, 1998
Expertise: Consumer Motivation and Judgment, Media and Advertising Effectiveness
Nara Youn Nara Youn     nara-youn@uiowa.edu
Office: (on leave)     Phone: --
Assistant Professor
Academic History:
  • - PhD in Marketing, Kellogg School of Management, Northwestern University, 2002
  • - MA in Statistics, University of Michigan, Ann Arbor, MI, 1997
  • - MS in Marketing, Yonsei University, Republic of Korea, 1993
  • - BBA in Business Administration, Yonsei University, Republic of Korea, 1991
Expertise: Dynamic Models of Competition, Hidden Markov Models, Innovation Diffusion, Social Networks
Qin Zhang Qin Zhang     qin-zhang@uiowa.edu
Office: S348 PBB    Phone: 335-3125
Assistant Professor
Academic History:
  • - PhD in Business Administration with specialization in Marketing, Washington University, 2002
  • - MS in Business Administration (Marketing), Washington University, 2000
  • - BS in Economics, Tsinghua University, China, 1997

Lecturers


Richard Boulger Richard Boulger     richard-boulger@uiowa.edu
Office: C430 PC    Phone: 335-3435
Lecturer, Director of Business Solutions Center, and Business Director, MBA Strategic Innovation Career Academy
Academic History:
  • - MBA in Statistics and Management Science, University of Michigan, Ann Arbor, 1978
  • - BS in Agricultural Economics and Business Management, University of California, Davis, 1976
David Collins David Collins     david-e-collins@uiowa.edu
Office: W304 PBB    Phone: 335-3780
Lecturer
Academic History:
  • - BS in Recreational Education and Sociology, The University of Iowa, 1974
Expertise: Database/Direct Marketing/ Customer Relationship Management, Development of Marketing Information Systems, Integrated Marketing Communication Strategies, Marketing Management and Strategic Planning
Robert Rouwenhorst Robert Rouwenhorst     robert-rouwenhorst@uiowa.edu
Office: S259 PBB    Phone: 335-3753
Lecturer
Academic History:
  • - PhD in Marketing, The University of Iowa, 2009
  • - MBA in Marketing, The University of Iowa, 2004
  • - BA in Computer Science, The University of Iowa, 2002
Expertise: Advertising Effectiveness , Consumer Behavior , Judgment and Decision Making
Francis Rydzewski Francis Rydzewski     frank-rydzewski@uiowa.edu
Office: W354 PBB    Phone: 335-3944
Lecturer
Academic History:
  • - MBA in Finance, Drexel University, 1974
  • - BA in Business, Rutgers University, 1973
Expertise: 32 years of Business and global experience

Adjunct and Visiting Faculty


No photo Nancy Abram     nancy-abram@uiowa.edu
Office: S316 PBB    Phone: 335-3756
Adjunct Lecturer
Academic History:
  • - BS in Marketing & Communications, St. Ambrose University, 1980
Scott Arneson Scott Arneson     scott-arneson@uiowa.edu
Office: S252 PBB    Phone: 335-1013
Adjunct Lecturer
Academic History:
  • - MBA in Accounting, The University of Iowa, 1999
  • - BBA in Accounting, The University of Iowa, 1984
Goutam Chakraborty Goutam Chakraborty     goutam-chakraborty@uiowa.edu
Office: S252 PBB    Phone: 335-1013
Adjunct Associate Professor
Academic History:
  • - PhD in Marketing, University of Iowa, 1991
  • - MS in Statistics, University of Iowa, 1989
  • - PGCGM, Indian Institute of Management, Calcutta, India, 1984
  • - BTech in Mechanical Engineering, Indian Institute of Technology, Kharagpur, 1980
Expertise: Data mining and CRM applications, Database marketing, Electronic commerce and interactive marketing, Web business strategy
Robert Cline Robert Cline     robert-cline@uiowa.edu
Office: S379 PBB    Phone: 335-0986
Adjunct Lecturer
Academic History:
  • - BA in Communications, The University of Iowa, 1968
Expertise: Advertising, Brand Marketing Communications, Development of Integrated Marketing Communications Campaigns, Direct Marketing
No photo Maureen Conway     maureen-conway@uiowa.edu
Office: S219 PBB    Phone: 335-0933
Adjunct Assistant Professor
No photo Mark Green     mark-green@uiowa.edu
Office: S379 PBB    Phone: 335-0986
Visiting Professor
Academic History:
  • - MBA in Marketing Management, Syracuse University, Syracuse, NY, 1982
  • - PhD in Russian Linguistics, Cornell University, Ithaca, NY, 1980
  • - BA in Russian Literature, Lawrence University, Appleton, WI, 1973
No photo Kelly Halsted     kelly-halsted@uiowa.edu
Office: S252 PBB    Phone: 335-1013
Adjunct Lecturer
Academic History:
  • - MBA, University of Nebraska, Omaha, 2003
  • - BS in International Business, Northwest Missouri State University, 1991
Timothy O'Conner Timothy O'Conner     timothy-oconner@uiowa.edu
Office: S247 PBB    Phone: 335-1013
Adjunct Assistant Professor
Academic History:
  • - JD, The University of Iowa, 2000
  • - MBA, The University of Iowa, 1997
  • - BA in Finance, University of Northern Iowa, 1995
Margery Peskin Margery Peskin     margie-peskin@uiowa.edu
Office: W160 PBB    Phone: 335-1037
Adjunct Lecturer
Academic History:
  • - MA, Wake Forest University, 1998
  • - BA, Trinity College, 1991
No photo E. Petersen     ann-petersen@uiowa.edu
Office: S252 PBB    Phone: 335-1013
Adjunct Lecturer
Academic History:
  • - PhD in Marketing, The University of Iowa, 2000
  • - MA in Mass Communication, California State University, Fresno, 1986
  • - MS in Marketing, California State University, Fresno, 1986
  • - BA, Iowa State University, Ames, 1980
No photo Craig Shoemaker     shoemakercraiga@sau.edu
Office: S379 PBB    Phone: 335-0986
Adjunct Professor
Academic History:
  • - BA in Economics, Mout Union College, Alliance, OH
  • - MBA in Finance, Keller Graduate School of Management, Chicago
  • - PhD in Higher Education, The University of Iowa, 1997
Robert Stahlin Robert Stahlin     robert-stahlin@uiowa.edu
Office: W160 PBB    Phone: 335-1013
Adjunct Lecturer
Academic History:
  • - BS in Chemical Engineering, University of Missouri, 1999
  • - MBA, The University of Iowa, 1999

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