Members of the American Marketing Association

An Active Student Organization

The AMA student organization exposes its members to real-world marketing environments. This past fall, students visited Target's headquarters in Minneapolis as well as the Minnesota Vikings and the Genesis 10 advertising agency.

Assistant Professor Alice Wang with student

Approachable Faculty Members

Marketing faculty members are readily available to work with students in a variety of ways, whether on real-life marketing projects or as advisors to student organizations.

Assistant Professor Sheila Goins teaching a class

Top-Notch Teaching

Marketing faculty members provide high-quality, innovative courses in the college's undergraduate, MBA, and Ph.D. programs. Course work is continuously revised to incorporate important contemporary topics and includes many opportunities for consulting projects with businesses.

Dr. Ignacio Ponseti with a patient

Real-World Marketing Projects

Students in the Full-time MBA Program developed a plan to market a revolutionary clubfoot treatment to children in developing nations. They interviewed health care providers in India, Pakistan, and Bangladesh to find out how Dr. Ignacio Ponseti's nonsurgical clubfoot treatment plan can be brought to more children.

Apply Now

Apply Now

How to apply to the undergraduate, MBA, or Ph.D. program in marketing.

American Marketing Association logo


Undergraduate student organization dedicated to excellence in marketing.

Graduate Marketing Association

Graduate Marketing Association

Hone your professional and networking skills.

The Impact Zone

Joe and Margaret Palmer

Joe and Margaret Palmer (BBA 1985), who own several delis in Des Moines, have a passion for the food industry business. Read more...

The Impact Zone


When you study marketing, you're gaining knowledge that's applicable to any industry and you're gaining skills that are far-reaching in today's business world. There's no better place to explore the fresh and growing trends of marketing than at the Henry B. Tippie College of Business at the University of Iowa.

Marketing Department at Tippie

Students work with top-quality marketing faculty who bring cutting-edge research into classrooms and share their discoveries with Tippie students. Many marketing classes are designed to bring real-world experiences to students through field study where teams of students work directly with area businesses to solve real-life marketing issues.

In addition to this valuable experience, business students receive a well-rounded marketing education by studying behavior sciences, communications, statistical analysis, computer methods, and marketing decision making.

Undergraduate program (BBA)

MBA program

Ph.D. program