Each year, approximately 20 top undergraduate students, primarily marketing majors, are chosen for the Marketing Institute. Students are selected on the basis of their academic performance, leadership, interpersonal skills, and executive potential. We work with these students for the remainder of their academic careers to prepare them for careers in the field of marketing.
All applicants must have completed or be currently enrolled in 6M:100 Introduction to Marketing Strategy. Applications are due in late October. Interviews will take place in November and all applicants will be notified by late November whether they have been accepted into the institute.
Once admitted to the institute, students register for a 2 s.h. Scholars Seminar (6M:190) in the spring semester. This course focuses on developing professional skills, such as teamwork, written and oral communication, executive manner and dress, interviewing and resume writing, and how to better market oneself. Additionally, executives from leading corporations visit campus to talk about their careers and companies and answer students' questions. Unless they have already taken it, students also need to enroll in 6M:102 Professional Preparation in Marketing during this semester.
During the fall semester, students register for a 3 s.h. Scholars Seminar section of 6M:196 Field Studies in Marketing. Students work on a consulting project for a local business, giving them hands-on experience identifying and solving marketing-related questions. This course counts as a marketing elective.
We foster internship opportunities to further students' learning and provide career guidance to improve students' competitiveness as they seek their first job.