Lecturer and Director of the Marketing Institute
Phone: (319) 335-3753
Fax: (319) 335-3690
M.A., Organizational Leadership and Innovation, University of Denver, 2011
BBA in Marketing/Finance, St. Mary's University, 1988
A veteran of consumer packaged goods, Peggy brings a wealth of corporate experience to University of Iowa and the Marketing Institute. She previously worked at several Fortune 500 companies, including Kellogg's, Kraft Foods , SC Johnson Wax, and Coors Brewing. Peggy's professional background is in sales, market research, marketing, and new products. In the past few years, Peggy has turned her attention to academia, focusing on skill development of the next generation of business leaders. She was a guest instructor at the University of Dubuque from 2010 to 2011, and in 2013 she joined the University of Iowa. Peggy is the recipient of many professional and academic honors, including the TOPS Mentor Excellence Award from SC Johnson Wax, ABCD Award from Kraft Foods, and the "Top Women in Grocery Rising Star" recognition by Progressive Grocer Magazine.
Internal Advisory Board
Professor and Henry B. Tippie Research Fellow
Ph.D., University of Wisconsin-Madison, 1983
MBA, University of Wisconsin-Madison, 1976
B.A. in Economics/Psychology, Beloit College, 1971
Expertise: Assurance of Learning and the Reaccreditation Process, Effects of Couponing on Purchase and Repeat Purchase Rates, Elderly Adults' Use of Consumer Information, Measurements and Effects of Knowledge and Experience on Consumer Behavior.
Professor and Departmental Executive Officer
Henry B. Tippie Research Professor of Marketing
Ph.D., University of Chicago, 1985
B.A. in Psychology/Mathematics, University of Virginia, 1976
Expertise: Brand Price Competition, Market Structure Analysis, Multiple Category Choice, Market Basket Analysis, Scanner Data Choice Modeling, Spatial Models, Network Analysis, Social Influence.
B.S. in Recreational Education/Sociology, University of Iowa, 1974
Expertise: Database/Direct Marketing/Customer Relationship Management, Development of Marketing Information Systems, Integrated Marketing Communication Strategies, Marketing Management and Strategic Planning, Marketing's Role in Creating Sustainable Business Practices.
Henry B. Tippie College of Business
108 John Pappajohn Business Building, Suite S259
Iowa City, IA 52242-1994
Drive to the Iowa City area. Then follow these directions:
Exit I-80 at Exit 244, Dubuque Street. Head south into town on Dubuque Street. As you near downtown Iowa City, turn right on Market Street until it dead ends (this is a one-way street). Turn left onto Madison Street then immediately turn left into the IMU Parking Ramp. Exit the parking ramp on Level 4, heading east. Walk across the plaza into the Pappajohn Business Building. The Marketing Institute is located on the second floor at the southeast corner of the building.