What Is the Marketing Institute?
The Marketing Institute is a three-semester program for the top 15 undergraduate students in the University of Iowa, Henry B. Tippie College of Business. While primarily marketing majors, many of our students are double majors (i.e. Marketing/Finance, Marketing/MIS, Marketing/Economics and so on) who are proactive in their intellectual and professional pursuits.
Students are selected on the basis of their academic performance, leadership, interpersonal skills, and executive potential. Our goal is to develop the necessary skills today's employers are demanding though a combination of rigorous a classroom curriculum of skill development and field immersion projects. The four cornerstones of the Marketing Institute are: Skills Training & Development; Field Immersion Projects; Summer Internships; and Employment Opportunities.