Marketing Institute


Our Projects

Our Field Projects

Read about our past projects and recent accomplishments.

Meet Our Students

Seniors (Class of 2016)

Photo of the Marketing Institute Class of 2016

Field Project Clients for Fall 2015 - Spring 2016

The Tile Shop

A $300 million retailer with 107 stores based in Plymouth, MN. The project involves consumer research (and possibly ethnographic studies) to understand factors that drive consumer purchase behavior.
Team: Maddie Shepard, Katie Tamburo, Adam VanFleet and Hannah Welch

Austin Electric

Based in Austin, MN, the project involves creating a marketing plan that will continue to drive growth and address the company’s strategic initiatives for the future in the B2C segment.
Team: Zach Davidson, April Fox and Caitlyn Summers

Johnson County Food Policy Council

This project involves B2B and B2C research to determine if there is value in creating a “locally grown and/or made in Johnson County” proprietary label on food products. Will it influence consumers’ shopping behavior?
Team: Jake Krische, Emii Le, Allison Johnson and Katie Znerold

Montessori School of Iowa City

Define and create a value proposition (based on market research studies with parents of past and current students) and create a marketing strategy and communication plan that includes tactics to reach their target audience.
Team: Hayley Driscoll, Matt Salzburg, Walker Thompson and Ann Znerold

Music League of America

A start–up whose goal is to provide a system of development for college singers, songwriters, and bands. The MLA will become the first-ever established National College Music League. As a new venture, create a marketing plan and an integrated communication strategy.
Team: Kaitlyn Brennan, Jordan Levine and Alison Morrison