Meet Our Students
Seniors (Class of 2016)
Field Project Clients for Fall 2015 - Spring 2016
The Tile Shop
A $300 million retailer with 107 stores based in Plymouth, MN. The project involves consumer research (and possibly ethnographic studies) to understand factors that drive consumer purchase behavior.
Team: Maddie Shepard, Katie Tamburo, Adam VanFleet and Hannah Welch
Based in Austin, MN, the project involves creating a marketing plan that will continue to drive growth and address the company’s strategic initiatives for the future in the B2C segment.
Team: Zach Davidson, April Fox and Caitlyn Summers
Johnson County Food Policy Council
This project involves B2B and B2C research to determine if there is value in creating a “locally grown and/or made in Johnson County” proprietary label on food products. Will it influence consumers’ shopping behavior?
Team: Jake Krische, Emii Le, Allison Johnson and Katie Znerold
Montessori School of Iowa City
Define and create a value proposition (based on market research studies with parents of past and current students) and create a marketing strategy and communication plan that includes tactics to reach their target audience.
Team: Hayley Driscoll, Matt Salzburg, Walker Thompson and Ann Znerold
Music League of America
A startâ€“up whose goal is to provide a system of development for college singers, songwriters, and bands. The MLA will become the first-ever established National College Music League. As a new venture, create a marketing plan and an integrated communication strategy.
Team: Kaitlyn Brennan, Jordan Levine and Alison Morrison