Marketing

MBA Program with a Concentration in Marketing

The focus of the marketing function is to help an organization create satisfied customers in a profitable way. To accomplish this, successful marketing managers must have analytic and communication skills combined with substantial knowledge of modern marketing practices. The department's course offerings support this integrated view of marketing by covering marketing research, buyer behavior, product management, advertising, and promotion in the context of industrial, service, and international marketing. Most marketing courses in the MBA curriculum emphasize the practical application of marketing knowledge and research. In addition, several courses allow students to work with corporations on real-world projects.

The educational mission of the Department of Marketing is to "follow business trends and lead business practice." As a consequence, the department encourages sponsored interactions between executive visitors and MBA students through luncheons, field trips, and applied class projects. Students who graduate from the Tippie College of Business with a concentration in marketing are thus exposed to a curriculum with a strong professional orientation.

Learn more about the MBA program.