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Three years ago, we restructured the Tippie FTMBA program to closely align our value proposition with the needs of the marketplace broadly defined. The objective was and is to maintain relevance and credibility with industry and society at large in the new normal economy characterized by the fragmentation of the value chain of companies, fostered by global competitiveness and integration.
In this issue of the Tippie Newsletter we highlight how Tippie MBA is responding to the challenge of the new normal through several initiatives that augment the critical thinking skills of students.
Read how Tippie is exposing students to cutting edge research in Neuroscience—the study of biological and emotional responses to stimuli, to enhance their broader management skills in a wide range of settings including emotional competence, cognitive leadership, and understanding of the basis of their decisions. Increasingly, the fragmentation of the value chain also means companies are more inclined to “think outside the box” to find ways to create new value. To gain further grounds in maintaining relevance with industry, Tippie MBA is also enhancing the arsenal of students’ skills through the emerging area of business analytics. The emphasis in this project is teaching students scientific analysis of massive data to isolate trends and anticipate opportunities for value creation, especially in an “experience economy” characterized by rapidly shifting consumer sentiment.
Strategically, our Business Solutions Center (BSC) continues to act as proving ground by providing opportunities for students to integrate and immediately apply these skills to solve existing business problems facing companies. The BSC is also helping to preserve the industry focus of the program by giving students a framework for visualizing how new problems could be critically analyzed when the business environment changes. The prediction of this fusion of ideas and comprehensive approach to experiential learning is that our students are more likely to “hit the ground running” and become part of the revenue generating centers of the companies that hire them upon graduation, rather than being a perpetual part of the cost centers.
Finally, we are indeed very proud to report on alumni giving back in several “currencies” including non-pecuniary ones in the form of sharing their unique experiences in the business world. Here is the line-up: CFO Matt Hoogerland on the lessons in climbing the corporate ladder, Richey-Schmidt duo of Rockwell on opportunities in strategy development, and Loren Trimble, President and Co-founder of AArete on helping businesses cut cost without cutting staff. I hope you will find these initiatives exciting and that the Tippie MBA is moving forward in purposeful ways.
GO LONG, TIPPIE MBA!