IEM Cited in Story on Predicting Markets
Bookmark & ShareJune 12, 2005
Source: Business Week
Corporate planners are starting to use the wisdom of online crowds to predict the future, forecasting profits and sales more precisely. Prediction markets let people essentially buy shares in various forecasts, often with real money. Most famously, they've been employed in the University of Iowa's experimental IOWA ELECTRONIC MARKETS to determine, with remarkable accuracy, the most likely winner of the Presidential election.
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