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Kamakura is named Cedar Rapids Area Business Chair

Marketing Professor Wagner Kamakura has been selected as the new Cedar Rapids Area Business Chair in the University of Iowa Henry B. Tippie College of Business.

The chair was established to encourage interaction with the Cedar Rapids business community through teaching and relevant research. Since its inception in 1992, the chair has been filled by Robert Forsythe, professor of economics and senior associate dean in the Tippie College of Business and one of the founders of the Iowa Electronic Markets.

Tippie College of Business Dean Gary Fethke announced the appointment of Forsythe's successor today. "Wagner Kamakura is an outstanding teacher and scholar. I know that the members of the Cedar Rapids business community will enjoy getting to know him, and I believe that many of the community's businesses can benefit from his marketing expertise. Professor Kamakura's work has been widely recognized, and he will fill the chair admirably," Fethke said.

The Cedar Rapids Area Business Chair was created through a fund-raising effort conducted by the college and the UI Foundation from 1988 to 1992 as part of the Iowa Endowment 2000 Campaign, which raised more than $240 million for endowed faculty chairs, professorships and scholarships throughout the UI. More than 30 local individuals, corporations and foundations contributed to the Cedar Rapids Area Business Chair campaign, including leadership gifts of $100,000 each from Alliant Energy and Firstar Bank Iowa.

Kamakura joined the UI faculty in 1998 as the Wendell R. Smith Professor of Marketing. He came to the UI after teaching at the University of Pittsburgh, Vanderbilt University, and the State University of New York at Buffalo.

He was recently named editor of the prestigious Journal of Marketing Research. His research on category management with UI marketing department chair Gary Russell earned him the 1999 William R. Davidson Award for the best article published in the Journal of Retailing.

Kamakura holds a Ph.D. in business administration from the University of Texas at Austin, an M.S. in industrial engineering (with honors) from Universidade de Sao Paulo in Brazil, a graduate diploma in business administration from Fundacao Getulio Vargas in Brazil, and a B.S. in mechanical engineering from Aeronautical Institute of Technology in Brazil.


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