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Schmidt, Rynes Studied Corporate Social Responsibility

Mattel is one of many U.S. corporations taking social responsibilities more seriously in foreign markets, from the rain forests of Asia to civil-war-torn Africa. As Yahoo, Google and other Internet giants face harsh criticism for their business practices in China, more companies realize it's smart business to be good corporate citizens in the exploding global economy. In 2004, business professors FRANK SCHMIDT and SARA RYNES at the University of Iowa looked at 52 studies on corporate social responsibility over 30 years. They found that well-run, profitable businesses also boasted solid social and environmental records. Versions of this story also ran on the Websites of LOUISVILLE BUSINESS FIRST in Kentucky, PACIFIC BUSINESS NEWS in Hawaii, the TAMPA BAY BUSINESS JOURNAL in Florida, the SAN ANTONIO BUSINESS JOURNAL in Texas, COLUMBUS BUSINESS FIRST in Ohio and many other media outlets.

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