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Schmidt, Rynes Eye Corporate Social Duties

Mattel is one of many U.S. corporations taking social responsibilities more seriously in foreign markets, from the rain forests of Asia to civil-war-torn Africa. As Yahoo, Google and other Internet giants face harsh criticism for their business practices in China, more companies realize it's smart business to be good corporate citizens in the exploding global economy. In 2004, business professors FRANK SCHMIDT and SARA RYNES at the University of Iowa looked at 52 studies on corporate social responsibility over 30 years. They found that well-run, profitable businesses also boasted solid social and environmental records. The paper is based in New Jersey.

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