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Peters, Baker, Hoffman join Tippie College of Business Board of Visitors

Charles M. Peters, Dale E. Baker, and James E. Hoffman are new members of the Board of Visitors at the University of Iowa Henry B. Tippie College of Business.

The Board of Visitors is made up of more than 20 business and academic leaders who provide advice to the college about its programs and professional activities. It meets once each semester at the college.

Peters is president and chief operating officer of Gazette Communications, which publishes the Gazette newspapers, Iowa Farmer Today, and several local shoppers. Gazette Communications has a commercial printing division, web sites, audiotex services and direct marketing services. Peters is also responsible for KCRG-TV, KCRG radio, and Decisionmark, a provider of services to the broadcasting industry.

Peters has spent a decade in the appliance industry, including a stint as president of Amana Refrigeration and most recently as vice president of administration at Maytag. He was also CEO of Breakthrough, Inc., a Coralville start-up software and consulting company engaged in developing early literacy programs for school systems. Prior to his experience at Amana, Peters practiced law as an associate attorney with Simmons, Perrine, Albright and Ellwood in Cedar Rapids from 1980 to 1984.

Born and raised in Ft. Dodge, Iowa, Peters received a bachelor of science degree in psychology in 1974 and his law degree in 1980, both at the UI. He was the 1989 recipient of a UI Distinguished Alumnus Award in 1989.

Baker is an ex-officio member on the Board of Visitors, representing the UI Alumni Association board. He is president of Baker Healthcare Consulting, Inc. an Indianapolis-based consulting firm serving more than 500 acute care hospital clients in 35 states since 1990. Baker, a certified public accountant, is also registered as a federal lobbyist, is a fellow in the Health Care Financial Management Association and a member of the American Hospital Association.

Baker has 32 years of experience in the health care industry, including being a partner with Ernst and Whinney and was the founder and managing director of Olive Healthcare Consulting, a CPA and consulting firm based in Indianapolis. He earned a bachelor of business administration degree from the UI.

Hoffman is president of Alliant Energy Resources and executive vice president of Business Development at Alliant Energy (formerly IES Utilities). Hoffman previously served on the Tippie College's Department of Marketing Advisory Council.

Prior to joining IES in 1995 as executive vice president, Hoffman was chief information officer of MCI Communications, Colorado Springs, Colo.

Hoffman has considerable international business experience. While an executive with MCI, he was responsible for establishing global alliances in information technology with Canada, Mexico, and New Zealand, and he spearheaded a major telecommunications alliance with British Telecom. Before coming to MCI in 1990, Hoffman was executive vice president of Telecom USA, Cedar Rapids.

A native of Sioux City, Hoffman earned a bachelor of business administration degree in finance, accounting and management information systems from the UI.


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