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Net Firm Emulates UI Political Markets

Inkling, a Chicago Internet firm, is offering everyday Web users and corporate giants a chance to predict outcomes. Jimm Dispensa, a Chicago political junkie, is using Inkling's prediction tool on his blog to try to predict the outcome of Tuesday's aldermanic elections. Dispensa wanted to emulate the UNIVERSITY OF IOWA'S election market, which since 1988 has more accurately predicted the outcome of the presidential election than traditional polling methods.

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