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Rego Comments On Customer Service

Are we modern consumers too demanding? Or is good customer service hard to find these days? It's definitely not in our imaginations, agrees Professor LOPO REGO, an assistant professor in the University of Iowa's Tippie College of Business. Rego, who studies customer service and satisfaction, says, "All measures of customer service and customer satisfaction have declined significantly, especially in the past 10 years."

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