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Jahn Toasts Reed's Entrepreneurial Approach

When Diana Reed was a senior at the University of Iowa she was double-majoring in business and dance, starring at football games as one of the Big Ten's top baton twirlers and running her own for-profit twirling studio on the side. The rest of the world got a look at Reed's talents, as the reigning Miss Iowa twirled her way down the red carpet at the Miss America pageant in Las Vegas. Reed's entrepreneurial drive may be an asset in pageant competitions, according to LYNN JAHN, assistant director of the University of Iowa's John Pappajohn Entrepreneurial Center. She said that Reed approached the competition with the same focus she showed when starting her business: "The idea of failure never crossed her mind. That's very critical to entrepreneurial success."

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