UI Marketing Study Cited
Bookmark & ShareMarch 17, 2008 Source: Bluhalo
A recent UNIVERSITY OF IOWA study indicates that consumers may be more likely to purchase items from a company's Web site if they're given a limited number of choices, rather than being forced to select from among a multitude of options. Based on that information, the article says, companies should consider giving Web visitors more filtering options. Bluhalo originates in the UK. 
