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Murry: Gore Campaign Plan Doesn't Spend Enough

Former Vice President Al Gore and a nonprofit climate group have begun what they say will be a three-year, $300 million advertising blitz to recruit 10 million advocates to seek laws and policies that can cut greenhouse gases. JOHN P. MURRY Jr., an associate professor of marketing at the University of Iowa who has studied public service advertising, said the campaign might be spending too little. "I think the global warming project media budget should be 10 times as high," he said. "Both Coca-Cola and Pepsi spend over a billion dollars each year to promote brand preference for soft drinks. In this light, the $100 million per year to change our lifestyles seems pretty small."

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