Meetup Founder to Discuss Online Communities at April 11 UI Lecture
Heifermann's lecture starts at 11 a.m. in Room S401 of the Pappajohn Business Building. Admission is free and open to the public.
Heifermann founded Meetup in 2002 as the world's first local online community. It gained notoriety during the 2004 campaign for the Democratic presidential nomination when it was used as the backbone of Howard Dean's campaign. It was the first venture into online campaigning by a major party presidential candidate and was credited with creating buzz for the campaign, signing up supporters and volunteers, and raising millions of dollars in contributions.
Today, Meetup.org has more than 3 million members. Heifermann, a 1994 UI graduate, continues to serve as the company's CEO.
Contact: Tom Snee, UI News Services, 319-384-0010