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Beth Bellman Receives Murthy Prize in Marketing

Suzanne (Beth) Bellman, a doctoral candidate in interdisciplinary studies, received the M. Bhanu Murthy Memorial Prize for Excellence in Teaching from the Department of Marketing. The Murthy Prize memorializes the late M. Bhanu Murthy, a student who died of leukemia in 1983 while in the marketing doctoral program.

Bellman is completing a doctoral program in decision neuroscience that combines several areas of interest related to psychology and marketing. Her dissertation research focuses on aspects of personality, physiologic reactions, and the competing roles of affect and cognition in decision making, specifically consumer decision making. She holds a B.A. in experiential education from Hampshire College, an Ed.M. from Harvard, and an M.A. in personality and social psychology from The University of Iowa. She spent 14 years teaching outdoor experiential education at colleges and various outdoor programs before returning to graduate school to pursue a Ph.D. degree.

M. Bhanu Murthy was a Ph.D. student and teaching assistant in the Department of Marketing. Murthy entered the program in 1982 with a distinguished academic record earned in the Republic of India. Holder of a Ponder Graduate Fellowship, Murthy excelled in his studies and teaching of 6M:100 Introduction to Marketing, at Iowa. Tragically, Murthy contracted an acute form of leukemia and died in University Hospitals in the summer of 1983.

The Department of Marketing created the award to honor his memory and to express the department's commitment to the highest standards of teaching. Undergraduate students, graduate students, faculty members, as well as Murthy's former employer in India, Godrej and Boyce, donated to fund the award.

Awardees are recommended on the basis of students' anonymous course and instructor evaluations, which often include handwritten comments that have invariably praised the enthusiasm, knowledge, energy, and rapport of the prizewinners. The award winners have included eight women and 14 men; 11 of them Ph.D. students and 11 MBA students. Seven were international students.

Now scattered throughout the world, Murthy Prize recipients have achieved distinction in academic and corporate life. Many have commented positively on what the teaching experience and award have meant to their careers and lives.

Through the annual awarding of the Murthy Prize, the Department of Marketing is proud to honor and reaffirm the University's commitment to teaching as a primary mission.

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