Brown: Low Retention In Web Courses
Bookmark & ShareJuly 3, 2001 Source: Wall Street Journal
KEN BROWN, a University of Iowa assistant professor, studied 78 employees who took Internet-based training. Some breezed through the course but didn't retain much. "People will finish as soon as they can and run out the door, and those people learn a lot less," says Mr. Brown, whose study appears in the latest edition of the journal Personnel Psychology. So-called e-learning in the corporate sector is projected to grow to $14.5 billion in 2004 revenue from last year's $2.2 billion, says International Data Corp., Framingham, Mass. But the American Society for Training & Development, Alexandria, Va., found in its annual survey of 365 companies that overall computer usage has flattened as some companies report bad experiences. The article also appeared in the San Francisco Chronicle. 
Contact: George McCrory, UI News Service, 319-384-0012
