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Rego Predicts Economy Could Boost Customer Service

With a hard economy thinning the supply of ready consumers, business may do more to keep customers happy, says Lopo Rego, a marketing expert at The University of Iowa who has studied customer service in strong and weak economies. Now businesses are begging for customers, and Rego is predicting that customer service will improve in the current economy because the surplus of demand has disappeared. TheDaily Herald is published in Everett, Wash.

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