Campbell Comments on Disaster Transportation Logistics
Ann Campbell is an expert in transportation logistics at The University of Iowa's Tippie College of Business. She says disaster planning is different from her usual work with businesses looking for ways to do more with less. "Usually I deal with companies who want the most cost-effective way to transport their goods. Disasters are different. It is about people getting there fast and fairly. Fairly in that you cover all areas, not just those easily accessible," said Campbell. Since the 2004 tsunami in Southeast Asia and Hurricane Katrina in 2005, Campbell has been studying ways to find more efficient methods for governments, agencies, and businesses to transport relief supplies to disaster areas.