News & Events

The Sims Video Game Brand Developer to Speak at Tippie Feb. 24

Steve Seabolt, a University of Iowa alumnus responsible for building public awareness of The Sims series of video games, will speak at the Tippie College of Business at noon Wednesday, Feb. 24, in S401 Pappajohn Business Building.

Seabolt has been vice president for global brand development for the various Sims games for Electronic Arts, the world's largest video game developer, since 2006. Before that, he was vice president for worldwide publishing and marketing operations and vice president of marketing, sales, and business development for EA.

Seabolt graduated with a Bachelor of Business Administration (BBA) from UI in 1974 and earned his MBA from Arizona State University.


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