Research by Tippie Faculty Members Highlighted

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Tippie faculty members' research is highlighted, from bad leadership wrecking companies tofinancial models taking a cue from meterologists.

• Study Shows Parents' Preference for Healthy Foods Withers When Buying for Kids
  New research shows that while parents prefer nutritious foods for the entire family, their preference for healthy foods is about 50 percent weaker when they’re selecting products for the kids, rather than for themselves.
• UI Research Suggests That Financial Models Can Benefit from Lessons in Meteorology
  A group of University of Iowa researchers thinks that economists and investors might find it useful to take a cue from meteorologists.
• Leverty Finds That Bad Leadership Wrecks Companies, Despite What Leaders Wish
  When companies go out of business, their leaders often blame something other than their own performance for the failure. Lehman Bros.’s CEO Richard Fuld said his immense compensation package had nothing to do with his firm’s death in 2008.

Contact: Tom Snee, UI News Services, 319-384-0010