News & Events

Hoffman to Discuss the Business Case for Sustainability April 14

Elliot Hoffman, an entrepreneur and pioneer in the small business and social responsibility movement, will speak at the University of Iowa's John Pappajohn Business Building, Room W401 at 12:15 p.m. Thursday, April 14. Hoffman will speak again at 7 p.m. Thursday at the Iowa City Public Library.

Hoffman is devoted to working with companies to improve their profits by embracing sustainable business practices, through energy efficiency, reducing waste and carbon emissions, while building brand equity, revenue and employee and stakeholder loyalty. His company, True Market Solutions, provides sustainability and efficiency training for small and mid-sized businesses.

More information can be found on the UI Office of Sustainability website,

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