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The University of Iowa Is Awarding a $37,000 Scholarship for One Tweet

Though many companies and schools have some sort of short-answer question in their applications, The University of Iowa has certainly raised the stakes with this enticing reward.

Its Tippie College of Business is awarding a full-tuition financial award—worth upwards of $37,000—to the applicant that most creatively answers an optional essay question in a single 140-character tweet.

Here's the question:

"What makes you an exceptional Tippie Full-Time MBA candidate and future MBA hire? Creativity Encouraged!"

Tippie had around 300 MBA applicants last year according to Bloomberg BusinessWeek, so if you're one of the MBA hopefuls going for it, you should have a realistic shot at the big prize.


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