News & Events

$38,000 Scholarship for One Tweet

The University of Iowa is offering a $38,000 scholarship to its business school for the best tweet by a prospective student who explains why he or she will make a good MBA hire, reports USA Today. That’s right, it’s a 140-character application that pays $271 per letter.

Jodi Schafer, The University of Iowa’s director of MBA admissions and financial aid, told the newspaper that application essays were “becoming unoriginal.” She explained that “we’re hoping that incorporating social media in the process will help bring back some of that creativity.” Students can include a link to anything they like in their tweet, including blogs, videos, or Facebook accounts.

The University of Iowa isn’t the first school to eschew the 800-word entry essay in favour of the Tweet. Kentucky Fried Chicken received 2,800 applications for its $20,000 Twitter scholarship last year. To enter, students explained why they deserved the cash. The $20,000 winning entry was by a student who didn’t even use all 140 characters. She wrote that the scholarship “is the secret ingredient missing from my recipe for success.”


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