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Menczer Discusses Web Search Engines

FILIPPO MENCZER, assistant professor of Management Sciences at the University of Iowa Henry B. Tippie College of Business, was interviewed on BBC's Science in Action radio program. He discussed his research -- a mathematic formula that could help engineers of Internet search engines create better ways to hunt down exactly the pages users want to read. He has discovered a mathematical relationship between words on page and the useful links to other relevant sites. Menczer's model closely matches what is seen in the real World Wide Web and how it has developed. He is working on software that mimics how people read web pages and seeks useful links that have greater meaning for the user.

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