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UI Entrepreneurship Campers Create New Ice Cream Flavor

Fifth- and sixth-graders in Iowa City created a tasty treat this week as part of the weeklong Jacobson Institute for Youth Entrepreneurship camp.

The program partnered with Heyn's Ice Cream in Iowa City to make the new flavor.

"I was under a lot of pressure," student Sydney Walker said. "It was a lot of pressure because they only gave me 30 seconds."

The kids had 30 seconds to create the ice cream flavor and present their idea to the camp. It's to help them learn about what it means to be an entrepreneurial leader.

The Jacobson Institute for Youth Entrepreneurship camp is at the University of Iowa and has been around since 1996. It shapes young minds on how to network, budget, and make a product.

"The students kind of learn how to be inventors, so we talked about thinking outside the box, innovative thinking, and collaborating with other people," lead instructor Lindsey Winders said.

Thinking outside the box and working in groups is what taught kids like Sydney Walker and Keira Jones that hard work pays off. They both helped make the winning ice cream flavor, which camp instructors presented to them this afternoon to taste.

"We thought it was something like, everyone loves chocolate and strawberries, so why don't we just put them together?" said Walker.

That's just what they did. Their flavor is called Chocolate Strawberries and Heyn's Ice Cream will be selling a bucket of this flavor until it runs out. It's a mix of strawberries, fudge, cone dip, and sprinkles.

Organizers say projects like this are giving this group of kids ideas on how to create business plans and work together. They're also learning to tackle challenges and accomplish their goals.

For Jones, it's also a sense of motivation.

"Sometimes my dad says I'm kind of lazy," she said. "He tells me to get off the couch or something and I actually did. I went to this camp and I feel good about it."

She says she plans on recommending this camp to others.

And not only did getting this project done feel good, it also tasted good.

There are upcoming camps in Iowa City (July 14-18) and Des Moines (July 21-25). For more information, you can visit the Jacobson Institute's website.

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