News & Events

Graduate Marketing Forum To Be Held November 1st

The Second Annual Graduate Marketing Forum will be held on Friday, November 1 at the Tippie College of Business. The forum will feature breakout sessions from marketing professionals and the first presentation of the John Knapp Lecture Series. Held from 9:30 am 1:30 pm, the event is open to all MBA students. The Forum is presented by Procter & Gamble; John N. Knapp Lecture Series, Tippie School of Management; Tippie College of Business Marketing Department, and Tippie Graduate Marketing Association.

The event begins with breakfast and registration at 9:30 am. After the welcoming remarks, two breakouts will provide students a choice between four different sessions. Breakout topics include Customer Business Development; Advertising; Brand Management; and Marketing Research. The keynote address following lunch is the first presentation of the John N. Knapp Lecture Series. The forum concludes at 1:30 pm.

Cary McMillan, the chief executive officer of SaraLee Branded Apparel and executive vice president of SaraLeeCorporation, will be giving the keynote address. McMillan has been a member of SaraLee's board of directors since 2000. He serves on the Employee and Public Responsibility Committee and Finance Committee. He also is a member of the supervisory board of SaraLee/DE, the corporation's Dutch affiliate.

The John Knapp Lecture Series was established in 2002 by the John N. and Barbara A. Knapp Family Foundation in honor of the late John Knapp. Knapp was the chairman and chief executive officer of SCI Financial Group, Inc. in Cedar Rapids.

"The breakout sessions focus on a variety of topics that all marketing students will find valuable," states Nicolle Pfeiffer, the current president of the Graduate Marketing Association. "These sessions are being presented by marketing professionals whose personal expertise provide great insight to our students."

The session on Customer Business Development will be led by Jim Louwsma, an associate director at Procter & Gamble. Louwsma currently leads the Target Team, which involves most brands and customers in North America. Louwsma is a 27-year veteran with the company.

The Advertising session will be led by Kingsley Shannon from Maytag Appliances. Shannon is a brand manager for Jenn-Air. She is currently responsible for marketing, advertising and strategic branding initiatives for Jenn-Air on both the local and national level. She has been with Maytag since 1997.

Melanie Boulden will lead the session on Brand Management. Boulden is a senior associate brand manager with Kraft Foods North America. She joined Kraft Foods in July of 2000 and currently works for the Oscar Mayer Division on the Lunchables lunch combinations brand management team. Her responsibilities include developing and implementing strategies for advertising, promotions, distribution, packaging and sales.

The breakout session on Marketing Research will be led by Monica Vernon from the Vernon Research Group. Vernon founded Vernon Research in 1987 after serving as a market researcher and consultant at the international research and consulting firm Frank Magid & Associates. She is the chief strategic designer of all custom research projects at Vernon Research, and coordinates project development among a highly skilled staff of 40. She earned both a BS and an MBA from The University of Iowa, and is an adjunct professor here as well.

The Graduate Marketing Association is dedicated to providing graduate students the opportunity to learn about the marketing functions within a business; network with professionals in the field; and socialize with fellow MBA students.

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